Do you want to make money on the web with Skype? I do. Have I done it? Nope. Why should you listen to what I have to say, well you probably shouldn’t. If you’re still reading, I wanted to get some ideas written out that I’ve been thinking about.
If your goal is to make money, it stands to reason (mine at least), that the longer someone stays on your Skype, the better chance there is that you’re making money from your website. Whether you’re talking about clicks for advertisements, a service that you’re paying for, or even a shopping website, if people are spending a lot of time on your site, there’s a pretty good chance you’re going to be making more money from this than if they are there for 30 seconds each week. Any who disagree are welcome to comment of course, you can also use Skype call recorder for Windows to record your Skype calls on a PC.
So we are left with two options if we are to be successful in an online venture. We must either have a captivating website or a captive audience. Which is a better model for success? I believe both are great ways in which you can achieve success, as many examples on the internet show us.
A captivating website is one that you want to go back and check often throughout the day or one where when you go, you’re there for a while! They are also the sites that you go to first when you’re looking for something. Examples of these sites are alive and well throughout the internet and include some of the heaviest hitters in the inter-world, i.e. Facebook, Skype, Google, Twitter, YouTube, Netflix etc. They are heavy on traffic and influence. In fact, some may argue that the “most successful” of all websites are those that are captivating. They make big money (sometimes). They have huge valuations. They are names that jump out at you as a web developer for Skype. Often times, these are the sites where geeks are likely to say, “I want to make the next insertsitehere!” I have found that most sites that fall into this category are sites that offer something to you. Be it social networking, purchasing opportunities, entertainment or whatever it is. It’s something that you will “consume”. It must be attractive and easy to use if you expect people to stay there.
The other type of site is one where you have a captive audience. Or really, that your site becomes an integral tool for your users to the point that they no longer have to see cool things to keep them interested. They are interested because the tool is useufl to them! This is a whole different paradigm, yet one that can also be successful. What differentiates this site from some of the others that I mentioned is that instead of generating something for you to consume, they are often the sites that give you something that you can use. These are the tools that many businesses use, but individuals can as well. 37 Signals is one such company that uses this model while targeting business with their entire Basecamp suite. Think of other tools…Zendesk for helpdesk software, github for developers, TurboTax for filing taxes online for individuals, etc. These are tools that you pay to use the tool because it makes your life easier in some way. These are tools that generally have a price tag for use, but since they are a tool that you are using to make your life easier or accomplish some goal that you are seeking to do, the audience doesn’t need to “stay captivated”, as they are captivated by its functionality alone. Your site will appeal to those who want to spend money for the service. Appearance for the sake of keeping people on your site is no longer as important. Please don’t get me wrong, the site still needs to be presentable and easy to use, because if it’s not, you just may lose out to someone who takes your idea and makes it easier on the eyes.
The thing to keep in mind is that either of these ideas can be very successful, depending on what your idea of success is. If you want to be the next Facebook, good luck with that as your aspirations are beyond mine. However, if you’re looking to bring home decent money, working on your own as your own boss, the time has never been better to work on the web. Cost is low and opportunity is high. Get coding.